Technology
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Brief Summary
How to launch product when hype is high and regulatory compliance is coming down.
Created
August 1, 2021
Clients
Project Status
Featured
Rollup
Skillset / role
SE, CSM, professional services,
🙋🏼 Collaborators
Solutions Studio Request Stream
Coinbase is the leading digital currency platform where users can transact with crypto currencies like Bitcoin and Ethereum. In 2021 alone, they grew rapidly from 1,700 to 4,000 staff with the emergence of crypto as a recognized asset class and their IPO.
Challenge
- Flexible & agile conflicting with structured management tooling: using Google Sheets to run launches, roadmap, planning, and requests.
- Massive headcount growth with increasing regulatory complexity, with a need for more structure but wanting to continue to move fast and stay agile.
- No out-of-the-box software solutions for their unique workflows.
Solution
- Coda Solutions Architects & Coinbase’s ProductOps team co-created their Product Operating System (ProductOS): Product LaunchCal, Rolling Intake, and Executive Dashboards.
- Product launches have structured actions across cross functional teams.
- Requests are made between organizations, tracked, and collaborated on.
- Interconnected dashboards to reduce duplication of entry (Strategic Programs dashboard to the CEO dashboard)
- Transparent and ongoing prioritization was also a key solve
Impact
Coda has become a key part of Coinbase’s operations, helping them scale during hyper growth.